Viridian: Getting
greener day-by-day
Viridian is a conceptual entity that aims to motivate Gen Z and Millennials to begin growing their own food at home, regardless of how much space is available to them or how much knowledge they may have on the topic. Users are provided with an abundance of information on at-home growing, its extensive benefits and the details and materials to get started to make the process as simple and straightforward as possible.
Awarded an Honorable Mention by AIGA Philadelphia for the Locally Sourced Issue 01.
Services: Brand Identity, App, Publication, Product Design, Social, Ads, Apparel
Two logos in the form of a word mark and a letter mark with a plant in the V matching the typographic style of the mark to represent a potted plant.
Viridian users fill out screening questions during the onboarding process to receive monthly recommendations on plants that are best suited for their circumstances. When ordering plants, users can also order materials they might need and see statistics and information about the plant.
All the user’s plants are organized in this section of the app. Users can input data regarding the care for the plant to keep the care calendar accurate. They can also see their plant’s progress and have access to related videos that may be helpful to their process.
Viridian has a care calendar with information regarding the care of all of the user’s plants so they know what to do on what days. The calendar is shareable so if users are traveling, others can easily care for their plants.
There is a social portion of the app where users can share and find Viridian related content, with some messages from Viridian throughout.
Seeds, plants and materials are delivered to Viridian users in a biodegradable box made of recycled materials.
Different materials that can be ordered from the Viridian app such as pots, tools, and gloves.
Seed packets are categorized systematically by color to represent vegetables, fruits, herbs and flowers. They include basic growing information and plant statistics.
Advertising signage with straightforward CTA’s encouraging people to use Viridian, relating to pop culture to catch people’s attention.
Viridian social medias encourage a lot of interaction between users and Viridian itself with encapsulating images, reels, and questions.
Viridian swag has a balance of simple items with just the word mark, and more complex items inspired by graphic streetwear that is appealing to younger generations.